THE RESEARCH · CLOUD SECURITY PLATFORMS · NORTH AMERICA
How the shortlist gets built.
Sixty-six executives who ran a real cloud security evaluation, asked what happened. Not what influenced them. What happened.
The network, demonstrated
A panel that already knows us.
Sixty-six senior security leaders, Director to CISO, recruited and answering without incentive. Research firms spend weeks recruiting a panel like this. Ours already knows us. That is the network, demonstrated.
66
Verified buyers interviewed
209
Shortlist entries traced
18
Month evaluation window
0%
Win rate for one vendor on a quarter of shortlists
Four numbers a vendor cannot get from its own pipeline
Each is computed from what buyers said happened, not from what they said influenced them.
Shortlist spread
72.7% vs 25.8%
Palo Alto reaches nearly three quarters of shortlists. Orca reaches a quarter and wins none of them.
Awareness
0.17
Correlation between unaided recall and shortlist presence. Being remembered does not get you evaluated.
Outbound
0
Vendor outbound reached 64 percent of these buyers and put no vendor on a single shortlist.
Origin
30%
Of shortlist entries came from a source the buyer could not name. The largest single category in the study.
INSIDE THE REPORT
Preview
The full report includes the eight-vendor shortlist ladder with confidence intervals, reach against effect for every discovery channel, the origin map for all 209 shortlist entries, and the study methodology and limitations in full.
WHY WE PUBLISHED IT
Nobody had measured this before, so we did.
Every vendor in this category knows its win rate. Until this study, none could say how often it gets considered at all, because the evidence sits with buyers who never entered anyone's pipeline. This is the first market-side read of how cloud security shortlists actually form. Limitations published in full, because a research firm that hides its limitations should not be trusted with its findings.
GET THE FULL REPORT
The first report on how buyers shortlist, direct from the buyers themselves.
Submit your details and we will email you the report.
- ·Shortlist Rate for eight named cloud security vendors, with 95% confidence intervals.
- ·Reach against effect across eight discovery channels.
- ·Origin map for every one of the 209 shortlist entries.
- ·Methodology, cohort profile, and limitations, in full.
StackSignal sells no marketing, advocacy, analyst relations or media services to any vendor named in the report. No vendor commissioned this study, reviewed it, or paid for a finding.