5.4 million senior executives across 18 industries. 1.8 million are active panel members who renew their consent every year and tell us what they are working on. That is why 43.6 percent of them answered our first cloud security wave with no incentive paid.
Origin
StackSignal grew out of BuyerForesight, where over twelve years we ran executive engagement for B2B technology companies: more than 1,500 events across 73 countries, millions of executive relationships, and thousands of conversations about how real buying decisions get made.
That work left us with what no research firm starts with: an engaged network of senior executives who answer when we ask, and twelve years of context on how these categories actually get bought.
Lineage
For twelve years, BuyerForesight has connected B2B technology vendors with senior buyers through executive briefings, private roundtables, and category events. StackSignal is the research firm that stands on top of that infrastructure, turning a relationship asset into a research asset.
Our panel is built on relationships and history rather than on a purchased list. That is why senior buyers answer when we ask, and why today's answer can be read against twelve years of context.
Leadership
Founder
Ash Prasad is the founder of BuyerForesight, Amzai and StackSignal, with 26 years in B2B sales and marketing. Over twelve years at BuyerForesight he has delivered more than 1,500 executive programs across 73 countries. That work is where StackSignal's research panel comes from, and it is why senior buyers answer.
PhD, Research Director
Over 15 years leading customer insights, analytics, and research businesses, with key positions at Ogilvy and head of research at AMD where her team earned several analyst laurels. Karin holds a PhD in brand management in emerging markets.
Head of Tech and Operations
Over 20 years running sales and business development across enterprise technology, most recently as VP/GM of Artificial Intelligence at a leading data storage company, leading GTM strategy and product definition for its AI data platform. Earlier work spans alliance management and strategic partnerships in enterprise technology and life sciences.